Direct Mail

Acumen’s direct mail lead generation services provides same-day criminal and civil docket mailings to potential clients, helping you get in front of the right people with the right message. Through years of practice and innovation the Acumen team has developed a successful process to reach your prospective clients more quickly, uncover potential clients that others are missing, design effective mailers, and analyze the results to track and continually improve the performance of your direct marketing campaign.

Strategic Client Acquisition

Identify Your Target Market

Tell us where you practice, what you practice and we will help you to identify a market that fits your marketing goals and budget.

Design an Effective Mailer

One size does not fit all. The Acumen team will work with you to design a mailer that is reflective of your practice and is specifically designed to target the clients you are seeking.

Answer the Phone

Our process is proven to deliver results. And our integrated call tracking and analytics will help you monitor the success of your campaign and allow you to make informed changes to improve performance over time.

Analyze and Optimize

Our direct mail program includes detailed call tracking and analytics that is used to optimize your marketing campaigns over time. We never stop working to get you more clients at the best price.

Grow Your Business With Acumen

Give us a call to schedule your Free Strategy Session

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Acumen creates a daily compilation of data prepared for mailing.

Acumen’s proprietary programs will access publicly sourced data to target and filter unrepresented clients who meet your target audience.

Address completion and verification.

Acumen will get complete addresses and verify the addresses against the National Change of Address database (NCOA) maintained by the U.S. Postal service. This ensures the highest success rate of letters mailed between 80% – 90% on average.

Integrated call tracking and analytics.

Take advantage of Acumen’s incorporated call tracking numbers which automatically forward to your phone but definitively tell you how many people have called from that letter campaign. Use the analytics provided in Acumen’s client dashboard to measure the success of your program by understanding the number of calls and conversions you’re getting against letters mailed and cost.

WHAT OUR CLIENTS SAY ABOUT US.

Acumen has been an integral part of my sales and marketing efforts. Their direct mail offerings afford me the ability to focus on handling the always changing needs and schedules of my clients and courts. It is comforting knowing that my phone will continue to ring as I get busier and am unable to spend much of my own time on generating new client leads. I’d recommend them to anyone who needs help in keeping a steady stream of new customer opportunities. It works and is a great return on investment.

Josh, Criminal Defense Attorney

I’d like to take this time to thank Acumen for the terrific direct mail/marketing services they have provided. I have worked with founder, Peter Mansmann, Esquire and Acumen for approximately 9 months on direct mail and other marketing services for our law firm. Pete has provided sensational marketing ideas, while using analytics to help produce innovative and “outside the box” platforms to help us grow. Both Pete, as well as the other members of Acumen, have been extremely accommodating in meeting my unusual schedule which has been extremely appreciated. I only have the highest regards for Pete and his staff. I would recommend them to anyone looking to revamp or start a direct mail program.

Paul, Criminal Defense, Bankruptcy, and Social Security Attorney

The Acumen program has become a trusted and integral part of my business. Getting started was easy. I told them what jurisdictions I was interested in and they helped me format my template letters. I get regular reporting and know they’re a phone call away if I ever want to make changes. From there it has run on “auto-pilot” generating a steady stream of calls to my business. I know they are keeping things running for me which provides peace of mind. I’d recommend them to anyone considering a direct mail strategy.

Chris, Criminal Defense Attorney

FREE STRATEGY SESSION

Contact us for a free strategy session to improve your law firm’s online presence and optimize for lead generation.