Social Media Marketing

Social media is a powerful marketing tool that is underrated and underutilized in the legal market. It’s more than just having a Facebook page. Using special code, we integrate Facebook with your website so that anyone who lands on specific pages can be retargeted on their social media accounts. This gives us a ton of valuable demographic information on who is landing on your website, what their interests are, and allows us to target them while they are taking a break from work or when they’ve postponed their search for a legal professional.

Use social media to build your brand and target potential clients.

Focus your marketing efforts

We can target social media campaigns to local areas, interests, and show ads only to people who have visited your website (even down to what page they visited). Actively target qualified leads when they are taking a break from work or searching for solutions to their problem.

Build Brand Awareness

Video is underutilized on social media and is currently a huge bargain! Get video views to build your brand awareness in a particular geographic area or to a target demographic. Target people who have visited your website in the last 30, 60, 90, or 180 days. Then, retarget people who have watched 50% or more of your video with a highly specific call to action. We have the cutting edge techniques to succeed on social.

Convert Website Visitors

Your search engine optimization and pay-per-click ads have got people visiting your website. Use social media to convert these visitors into clients. Increase your brand recall so when they have a legal problem, they turn to you.

Collect Valuable Information

When your website and social media are connected, we can access valuable consumer data. This can be utilized for highly targeted marketing both on and off of social media. It’s more than just posting on a Facebook page, it’s targeted calls to action on qualified leads.

Grow Your Business With Acumen

Give us a call to schedule your Free Strategy Session

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It’s time to get on the radar of your potential clients. Contact us today about launching your social media campaign on Facebook, LinkedIn and other social media venues for a more active online presence. Make the most of your advertising dollars and rest assured your content is unique, positive and achieves the impression you want to make. We look forward to discussing how we can transform your social media presence ASAP.


Acumen has been an integral part of my sales and marketing efforts. Their direct mail offerings afford me the ability to focus on handling the always changing needs and schedules of my clients and courts. It is comforting knowing that my phone will continue to ring as I get busier and am unable to spend much of my own time on generating new client leads. I’d recommend them to anyone who needs help in keeping a steady stream of new customer opportunities. It works and is a great return on investment.

Josh, Criminal Defense Attorney

I’d like to take this time to thank Acumen for the terrific direct mail/marketing services they have provided. I have worked with founder, Peter Mansmann, Esquire and Acumen for approximately 9 months on direct mail and other marketing services for our law firm. Pete has provided sensational marketing ideas, while using analytics to help produce innovative and “outside the box” platforms to help us grow. Both Pete, as well as the other members of Acumen, have been extremely accommodating in meeting my unusual schedule which has been extremely appreciated. I only have the highest regards for Pete and his staff. I would recommend them to anyone looking to revamp or start a direct mail program.

Paul, Criminal Defense, Bankruptcy, and Social Security Attorney

The Acumen program has become a trusted and integral part of my business. Getting started was easy. I told them what jurisdictions I was interested in and they helped me format my template letters. I get regular reporting and know they’re a phone call away if I ever want to make changes. From there it has run on “auto-pilot” generating a steady stream of calls to my business. I know they are keeping things running for me which provides peace of mind. I’d recommend them to anyone considering a direct mail strategy.

Chris, Criminal Defense Attorney


Contact us for a free strategy session to improve your law firm’s online presence and optimize for lead generation.