Virtual Chief Marketing Officer

Our Virtual Chief Marketing Officer concept tailors marketing strategies to your specific business goals, aligning our expertise in digital marketing and online branding with your expertise as an attorney.

Focus your marketing efforts on growing new clients

Your website is often your first contact with a potential client. Make the right first impression with a website that’s professional, fast and visible to search engines.

Custom Marketing Plans

You need an innovative combined approach to winning new business online. We provide a hybrid approach to organic traffic, paid advertising, video marketing, and social media outreach to build your brand.

Scale Your Business

When you’re scaling your business, we set a sustainable pace so you’re not indundated with useless calls, and also not wondering why the phones aren’t ringing.

Ongoing Optimization

We’re a data driven company. We don’t care about vanity metrics like traffic and keywords if they’re not driving new clients. We continually optimize and adapt your marketing plan to meet your business goals.

Accessible Reporting

Our VCMO program provides customized, real-time reporting that can be accessed anytime. Call reports, website traffic, and paid advertising reports all in a simplified format based on your key performance indicators.

Grow Your Business With Acumen

Give us a call to schedule your Free Strategy Session

Every law firm is different, and every business has different goals. That’s why our Virtual Chief Marketing Officer concept is so important to what Acumen does. It’s like having a marketing agency in-house. Someone who knows the legal industry and how to get your brand noticed above your competitors.

Don’t hire any random digital marketing agency. You need someone with legal acumen.


Acumen has been an integral part of my sales and marketing efforts. Their direct mail offerings afford me the ability to focus on handling the always changing needs and schedules of my clients and courts. It is comforting knowing that my phone will continue to ring as I get busier and am unable to spend much of my own time on generating new client leads. I’d recommend them to anyone who needs help in keeping a steady stream of new customer opportunities. It works and is a great return on investment.

Josh, Criminal Defense Attorney

I’d like to take this time to thank Acumen for the terrific direct mail/marketing services they have provided. I have worked with founder, Peter Mansmann, Esquire and Acumen for approximately 9 months on direct mail and other marketing services for our law firm. Pete has provided sensational marketing ideas, while using analytics to help produce innovative and “outside the box” platforms to help us grow. Both Pete, as well as the other members of Acumen, have been extremely accommodating in meeting my unusual schedule which has been extremely appreciated. I only have the highest regards for Pete and his staff. I would recommend them to anyone looking to revamp or start a direct mail program.

Paul, Criminal Defense, Bankruptcy, and Social Security Attorney

The Acumen program has become a trusted and integral part of my business. Getting started was easy. I told them what jurisdictions I was interested in and they helped me format my template letters. I get regular reporting and know they’re a phone call away if I ever want to make changes. From there it has run on “auto-pilot” generating a steady stream of calls to my business. I know they are keeping things running for me which provides peace of mind. I’d recommend them to anyone considering a direct mail strategy.

Chris, Criminal Defense Attorney


Contact us for a free strategy session to improve your law firm’s online presence and optimize for lead generation.