Omnipresence is the ability to be everywhere. Imagine the power of omnipresence in marketing. You will appear wherever your clients are as a constant reminder that you are there when they need you.
Your challenge is standing out from all the other firms out there. Omnipresence allows you to choose the best mediums to reach your clients and empower your firm to always be top of mind.
How to Become Omnipresent
To become omnipresent, you need staying power with consistency and diversity. It takes work, but you can maintain omnipresence with potential clients in a number of ways.
You have to hold a noticeable presence in your community. That could mean your physical location, but also the community of your industry. You can get involved in a grassroots fashion, allowing your presence to grow organically. Sponsorships and being present at local events are ways to promote your business through your community. Use social media to encourage your clients to promote your brand by posting your events or inviting others to participate. This kind of participation creates brand ambassadors to improve your image. Command people’s attention using meaningful actions, and you will be on a good start to becoming omnipresent.
You can also promote yourself as a thought leader, speaking, writing, and providing advice so that people begin to see you as the only source they need for valuable information. Make your online presence unavoidable in your community, and you will grow awareness as you are always top of mind.
Be available everywhere by leveraging opportunities to be seen, heard, and remembered. This will take relentless effort, but it is worth it. An excellent example of this is content. Omnipresent content keeps you available online using strategic publishing relevant to your clients.
You can amplify content by using the right channels and media, including video, downloadable guides, and so on. Whatever makes sense for your clients, you can expand your presence so that you are always there when people are looking for information. Retargeting is an excellent way to drive people toward this content.
Retargeting, also known as remarketing, helps corral your bounced traffic. Once someone visits and leaves your website, you can lose them. By using retargeting, you remain omnipresent with your ads following them wherever they travel on the internet.
When a visitor comes to your site, a small bit of code triggers a message to your retargeting ads so that they are served up to keep you top of mind. It keeps people focused on your ads, which can be cleverly prepared to point them in the right direction based on their past behavior on your site.
Make it your goal to dominate the market. Wherever you can enlarge your footprint, do it. Don’t be shy. Be downright brash with your ads. Remain committed to your efforts and look for chances to grow and expand your marketing efforts. Think big and never underestimate how far you need to reach to become omnipresent.
Fast Track Your Brand
Don’t be afraid to be bold and take risks. When brands take an unusual approach, that’s when they go viral. You have to be more focused on standing out from the crowd if you want to become omnipresent.
A very clever slogan that shocks or makes people laugh, a ridiculously relevant meme, a very creative, powerful video, and even something that makes people cry are all the types of things that can fast track your brand. You can even use client stories to hit your message home and connect with people. Real, relatable stories show people that you have their best interests at heart.
Benefits of Omnipresence
There are many benefits to omnipresence, including:
- Remaining Top of Mind. When you are always there for your clients, they will be thinking of you when they need legal assistance.
- Brand Recognition. Brand recognition builds trust. When people see you everywhere, they will feel more comfortable with you and be more likely to try your services and recommend you to others.
- Dominance. When you are omnipresent, you dominate your market.
- Authority. You increase your position as an authority, so you are the logical choice to solve legal problems.
Becoming omnipresent makes it easier for potential clients to reach out when they need legal advice or services.