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Grow Your Business With Acumen
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We design and develop cutting-edge custom websites that load quickly and are optimized to turn website visitors into clients.
Video marketing is a powerful tool for lead generation. Multiply your online engagement and increase your market presence.
We optimize site structure, copywriting, and content strategies to ensure your website is ranked and visible in search engines like Google.
We develop custom landing pages, track ad spend and performance, and adapt to changing market conditions to ensure your ads perform above your competitors.
Through video, photography and remarketing, we utilize social media to drive more clients to your website, and ultimately, your office
Daily docket mailings to potential clients based on public arrest records. We design effective mailers and track results to ensure your business grows.
Lawyer Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, is the process of ensuring that your website and its content are optimized to rank in search engines like Google and Bing.
Search engine optimization is just as much about the people doing the searching as it is designing your content to rank properly. It’s about discovering what people are searching for that’s relevant to your law firm niche, knowing what type of questions they ask, and delivering the best answer or best content for those queries.
Then, it’s about structuring your website and content in a way that is friendly to search engine discovery. Lastly, using analytics data to refine your approach and create better content in the future.
A Customized Approach to Legal Marketing
acumen (noun): the ability to make good judgements and quick decisions, typically in a particular domain.
You started with a clear enough intention—growing your business. But now you’re inundated with vanity metrics about website traffic, keyword rankings, search volume and trends. But are you getting new clients? This is where Acumen excels—we’re data driven and focus on growing your business.
Local Search Optimization
Our lead generation plans feature a specific local search optimization plan. This includes online directories, local business list sites, and Google My Business optimization. Google in particular is very good at driving leads if you have social proof and an optimized location.
We conduct monthly review outreach and reputation management that will build an ensemble of client reviews on mainline directory websites. When people search for an attorney on Google, who do you think they will click on first, an attorney with 3 reviews or an attorney with 104?
Virtual Chief Marketing Officer
Everything we do is custom built to support your business goals. How will you handle: New leads? Analyze your success? Develop new strategies to adapt to changing market conditions and competitor market share? Let us handle the heavy lifting on the marketing side so you can focus on running your business.
Effortless Lead Generation
Acumen Legal Marketing Melbourne has a combined 30+ years of experience delivering results to clients in the legal industry. Our focus on lead generation utilizes a multi-tiered approach to your digital footprint including website design, search engine optimization (SEO), local search optimization, paid advertising, and remarketing.
It’s simple. We get results.
Our proprietary direct mail lead generation sends same day criminal and civil docket mailers to potential clients, helping you get in front of a highly targeted audience. We access public data to target and filter unrepresented clients in your practice areas, and send them an effective mailer that is designed to represent your law firm and your target audience.
Then, we collect complete addresses and verify them against the National Change of Address database maintained by the United States Postal Service (USPS). This helps us achieve an 80-90% success rate of mailed letters.
Our mailers are also sent with unique call-tracking phone numbers that allow us to analyze the effectiveness of each mailer. We optimize your campaigns over time, driving more leads and ultimately, more clients.
Choose a Company that Knows Your Industry
When people are searching for an attorney, they look for expertise in a particular area. You wouldn’t choose a criminal defense attorney to draft an apartment lease. Why should choosing a digital marketing agency be any different?
We work only with law firms looking to grow their business long term, and we limit our clients in each geographic location so we aren’t competing against our own work.
With more than 30+ years combined driving leads for attorneys, Acumen (Melbourne FL Digital Marketing for Attorneys) has the specialization to drive new clients to your business.
Your success is our success.
WHAT OUR CLIENTS SAY ABOUT US.
Acumen has been an integral part of my sales and marketing efforts. Their direct mail offerings afford me the ability to focus on handling the always changing needs and schedules of my clients and courts. It is comforting knowing that my phone will continue to ring as I get busier and am unable to spend much of my own time on generating new client leads. I’d recommend them to anyone who needs help in keeping a steady stream of new customer opportunities. It works and is a great return on investment.
I’d like to take this time to thank Acumen for the terrific direct mail/marketing services they have provided. I have worked with founder, Peter Mansmann, Esquire and Acumen for approximately 9 months on direct mail and other marketing services for our law firm. Pete has provided sensational marketing ideas, while using analytics to help produce innovative and “outside the box” platforms to help us grow. Both Pete, as well as the other members of Acumen, have been extremely accommodating in meeting my unusual schedule which has been extremely appreciated. I only have the highest regards for Pete and his staff. I would recommend them to anyone looking to revamp or start a direct mail program.
The Acumen program has become a trusted and integral part of my business. Getting started was easy. I told them what jurisdictions I was interested in and they helped me format my template letters. I get regular reporting and know they’re a phone call away if I ever want to make changes. From there it has run on “auto-pilot” generating a steady stream of calls to my business. I know they are keeping things running for me which provides peace of mind. I’d recommend them to anyone considering a direct mail strategy.
FREE STRATEGY SESSION
Contact us for a free strategy session to improve your law firm’s online presence and optimize for lead generation.