The Legal Marketing Blog

As more people utilize the web when researching their legal problems, law firms must devise strategies to show that they are the right lawyer for each user that clicks on their website. There is more that goes into choosing the best lawyer for a person’s case than knowing legal fees, hourly rates, or years of experience. A victim wants an

The Right Landing Page Can Dramatically Increase Conversions For Your Law Firm When it comes to getting potential clients to contact your law firm, the importance of the landing page cannot be overstated. For your firm’s landing page to be effective, it must be continuously improved. Unfortunately, many law firms build their landing page and then sit back and wait

There are a wealth of tools out there to analyze your website and content data. This is absolutely instrumental in developing your long term digital marketing plan, as you’re able to adapt your tactics based on what’s working, and utilize new features in local search or content marketing. Here are our top tools for website analytics and data analysis. Google

A website that is regularly updated with fresh content will rank higher and perform better than a website that serves as an online business card. Law firm blogging is important, but many firms don’t fully understand how to strategize their blog writing to generate high quality traffic that they can convert into leads.  A blog strategy should focus on deep-diving

Omnipresence is the ability to be everywhere. Imagine the power of omnipresence in marketing. You will appear wherever your clients are as a constant reminder that you are there when they need you.  Your challenge is standing out from all the other firms out there. Omnipresence allows you to choose the best mediums to reach your clients and empower your