The Legal Marketing Blog

Stay up-to-date on the latest marketing strategies for attorneys from search engine optimization & website design, to content marketing, video marketing, and more. All our secrets revealed.
Man typing on computer in Google to choose a lawyer

How Consumers Choose A Lawyer

As more people utilize the web when researching their legal problems, law firms must devise strategies to show that they are the right lawyer for each user that clicks on their website. There is more that goes into choosing the best lawyer for a person’s case than knowing legal fees, hourly rates, or years of experience. A victim wants an

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legal marketer typing on computer updating a legal blog

5 Unique Ways Attorneys Can Up Their Legal Blog Game

Content creation, search engine optimization (SEO), and digital legal marketing become more critical as potential clients go online to search for legal representation. Legal blog posts represent one of the best ways to connect with potential clients online. Let’s take a look at five unique ways attorneys can make their legal blog posts stand out. 1. Current Legal Events Commenting

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Acumen Legal Marketing Website's Home Page Screen Shot

The Basics Of Landing Page Creation For Law Firms

The Right Landing Page Can Dramatically Increase Conversions For Your Law Firm When it comes to getting potential clients to contact your law firm, the importance of the landing page cannot be overstated. For your firm’s landing page to be effective, it must be continuously improved. Unfortunately, many law firms build their landing page and then sit back and wait

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Website Analytics & Optimization Tools

There are a wealth of tools out there to analyze your website and content data. This is absolutely instrumental in developing your long term digital marketing plan, as you’re able to adapt your tactics based on what’s working, and utilize new features in local search or content marketing. Here are our top tools for website analytics and data analysis. Google

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Complete Guide to Law Firm Blogging

A website that is regularly updated with fresh content will rank higher and perform better than a website that serves as an online business card. Law firm blogging is important, but many firms don’t fully understand how to strategize their blog writing to generate high quality traffic that they can convert into leads.  A blog strategy should focus on deep-diving

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Omnipresence and legal marketing

What Does It Mean to Be Omnipresent? 

Omnipresence is the ability to be everywhere. Imagine the power of omnipresence in marketing. You will appear wherever your clients are as a constant reminder that you are there when they need you.  Your challenge is standing out from all the other firms out there. Omnipresence allows you to choose the best mediums to reach your clients and empower your

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