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The Legal Marketing Blog

Stay up-to-date on the latest marketing strategies for attorneys from search engine optimization & website design, to content marketing, video marketing, and more. All our secrets revealed.

Law Firm Facebook Ads — Are They Worth It?

Welcome to Acumen Legal Marketing’s Attorney Ignite Podcast. In this episode, we will go over the effectiveness of Facebook Ads for law firms. Sean Dennin, CEO of Acumen Legal Marketing, speaks with Josh Wheeler of the Local Ads Team — a Facebook marketing agency. Inside, you’ll learn about audiences, how to target your local area, what kind of ads perform

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Acumen Legal Marketing services overview

Acumen Legal Marketing Services Overview

In this video, our Director of Digital Marketing goes over our services and what makes the difference for law firms in 2021 and beyond. Transcription: Hi, I’m Mark, the Director of Digital Marketing at Acumen. We help law firms grow to the next level using digital marketing and online lead generation techniques. In this video, I’m going to go over

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Man typing on computer in Google to choose a lawyer

How Consumers Choose A Lawyer

As more people utilize the web when researching their legal problems, law firms must devise strategies to show that they are the right lawyer for each user that clicks on their website. There is more that goes into choosing the best lawyer for a person’s case than knowing legal fees, hourly rates, or years of experience. A victim wants an

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legal marketer typing on computer updating a legal blog

5 Unique Ways Attorneys Can Up Their Legal Blog Game

Content creation, search engine optimization (SEO), and digital legal marketing become more critical as potential clients go online to search for legal representation. Legal blog posts represent one of the best ways to connect with potential clients online. Let’s take a look at five unique ways attorneys can make their legal blog posts stand out. 1. Current Legal Events Commenting

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6 Legal Marketing Trends for 2020

It’s time to start thinking about marketing your law firm in 2020 (insert bad pun about ‘20/20 vision’ here). Okay, it’s past time. As a legal marketing company, it’s our job to be on top of the latest trends and explore new avenues of marketing when there is a lot of saturation in the prior years’ methods.  Here’s what we’re

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Acumen Legal Marketing Website's Home Page Screen Shot

The Basics Of Landing Page Creation For Law Firms

The Right Landing Page Can Dramatically Increase Conversions For Your Law Firm When it comes to getting potential clients to contact your law firm, the importance of the landing page cannot be overstated. For your firm’s landing page to be effective, it must be continuously improved. Unfortunately, many law firms build their landing page and then sit back and wait

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