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Bankruptcy Law Firm Direct Mail Marketing

Learn About Our Direct Mail Marketing Strategy

In our modern digital age, it has become second nature to assume that most everything is done online and only “old school” people or businesses will use analog methods of communication such as sending physical mail to someone’s home or business. And it is true that the majority of advertising and marketing efforts are done through online platforms, but direct mail marketing is not a thing of the past completely for Bankruptcy Law Firms. Acumen Legal Marketing specializes in direct mail campaigns for law firms just like yours. 

Direct mail marketing is a way to send out a well-written, enticing mailer to former clients, potential clients, and those who fit a certain target demographic or are in a geographic location. This mailer should offer information regarding your law firm and how you may be able to help those who are receiving it. As with any marketing and advertising strategy, direct mail marketing cannot and should not be the only avenue for contacting potential clients, but it can certainly be an active part of your advertising campaign. Contact us today to learn more! 

Bankruptcy Law Firm Direct Mail Marketing

When individuals are looking for a legal team, regardless of their specific legal situation, it is important that they act quickly to get the best possible representation. The same is true for law firms hoping to attract new clients. You need to act quickly in order to reach clients in need of your legal expertise, but you also need to know how and where to find them. 

At Acumen Legal Marketing, our direct mail lead generation services provide same-day criminal and civil docket mailings to potential clients. This enables you to get your name in front of the people who need your services the most. Through years of practice and innovation, our marketing team has developed a successful process to reach prospective clients more quickly, uncover potential clients who others are missing, design effective mailers, and analyze the results to track and continually improve the performance of your direct marketing campaign. We understand the value of direct mail marketing as a part of your overall marketing strategy and want to show you how it can be an effective and productive way to reach more clients.

Direct Mail Services Perfect for Your Law Firm

When it comes to competing with other bankruptcy law firms in your area, it is important to explore every avenue of advertising and marketing to get the best chance of convincing potential clients you are the right legal team for them. Many companies have slowed down or completely stopped sending out direct mailers to individuals because they believe that it is ineffective. They would be correct if they used direct mail as their only means of communication with potential clients.

In reality, although direct mail campaigns have decreased significantly, the mail itself is still active and viable. Since many companies no longer send out mailers, that means your mailer has far less competition than it once did years ago. With the right mailer design and the proper audience, direct mail can provide you a boost in clients contacting you. Your law firm simply needs to be able to stand out from the “junk mail” that gets delivered on a daily basis. When it is sent to the right target audience, direct mail can have a major return on investment and is a great compliment to your online marketing strategy as well.

Taking Mail Out of Mailbox

Our Direct Mail Marketing Process

At Acumen Legal Marketing, we have designed a direct mail marketing process that is sure to get you an increase in potential clients contacting you. In addition to email, social media, and other online lead generation strategies, our direct mail marketing process provides you with a well-rounded, complete campaign that will get your law firm’s name in front of the right people at the right time.

Identifying Your Market

Before we can even begin designing your mailer or helping you send it out properly, we need to know exactly who you are looking to contact. We know that you are a bankruptcy law firm, so that gives our team a great starting point. If you also have any other areas of practice, we can find a way to include those as well in your marketing strategy. We also need to know where you practice so that we can identify the right audience for your marketing goals that also fits your budget.

Design an Effective Mailer

When you entrust us to assist you with your marketing campaign, you can rest assured that we are not going to simply bring up a template that has been used hundreds of times and paste in your information. We know that one size does not fit all. Our marketing strategists want to work with you to design a mailer which most effectively conveys your firm’s personality and is reflective of your practice. Our custom design will also help you target and attract the clients you are seeking.

Answer the Phone

Once we have the mailer designed and ready to be sent out, it is essential that we have a way of tracking the success of that mailer. We want to show you that direct mail can deliver proven results. Our integrated call tracking and analytics will help you monitor the success of your campaign and allow you to make informed changes to improve performance over time. 

Analyze and Optimize

We will examine the analytics based off of the mailer and phone calls received so that we can best advise you of ways to alter the campaign, if necessary. Our expert strategists are prepared to adjust the strategy and rethink the campaign to deliver you the heist possible return on investment. We are dedicated to helping you get more clients, and you can rest assured that we are committing time and energy into every aspect of your marketing campaign.

Get More Leads for Your Law Firm with Our Marketing Experts

Once we have the mailer designed and ready to be sent out, it is essential that we have a way of tracking the success of that mailer. We want to show you that direct mail can deliver proven results. Our integrated call tracking and analytics will help you monitor the success of your campaign and allow you to make informed changes to improve performance over time. 

We will keep you informed and updated on the progress of your marketing strategy so that you always know where we are in the process and what kind of results we are seeing. If you are in need of Search Engine Optimization and a new marketing campaign, contact Acumen Legal Marketing to schedule a free strategy session.

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