About Us

Data-driven Client Acquisition.

Acumen Legal Marketing was founded on the simple concept of combining legal expertise with industry specific marketing experience. Many agencies focus on vanity metrics like blog views and keyword rankings. We build our campaigns around one metric: getting you more clients. We are data driven. We continually adapt your marketing campaigns based on performance, competitor analysis, and changing market conditions. Scale your business the right way with Acumen.

How We Work

Customized Marketing Plans

We draw upon 30+ years of legal industry experience to fit a marketing plan to your law firm’s practice areas, geographic location, and business goals.

Adapt and Optimize

We continually analyze your marketing plan’s performance, conduct in-depth competitor analysis, and adapt to changing market conditions.

Scalable and Smart

When scaling a law practice, it’s easy for a marketing plan to get out of control. Our experts will ensure that your business grows at the pace that is best for your business.

Who We Are

The expertise at Acumen Client Acquisition, LLC comes from an impressive range of backgrounds and education with a combined 30 years experience in the legal industry. As business owners, we understand how difficult it can be to fully focus attention on all the critical elements of your business or practice. We’ve been there. In our own businesses we’ve learned how to keep new opportunities coming that are part of a system that doesn’t fail if someone on your team (or you) gets behind or overloaded. Let us bring that knowledge to you.

What We Do

We provide effortless, continuous lead generation.

Our programs have no long term commitment. If you don’t see value and immediate results don’t continue to use us. At Acumen our goal is not to flood the market with as many clients as we can find. We want to work with a limited number of selected clients to ensure their success and have them become long term clients. That’s a better business partnership for you and us.


Acumen has been an integral part of my sales and marketing efforts. Their direct mail offerings afford me the ability to focus on handling the always changing needs and schedules of my clients and courts. It is comforting knowing that my phone will continue to ring as I get busier and am unable to spend much of my own time on generating new client leads. I’d recommend them to anyone who needs help in keeping a steady stream of new customer opportunities. It works and is a great return on investment.

Josh, Criminal Defense Attorney

I’d like to take this time to thank Acumen for the terrific direct mail/marketing services they have provided. I have worked with founder, Peter Mansmann, Esquire and Acumen for approximately 9 months on direct mail and other marketing services for our law firm. Pete has provided sensational marketing ideas, while using analytics to help produce innovative and “outside the box” platforms to help us grow. Both Pete, as well as the other members of Acumen, have been extremely accommodating in meeting my unusual schedule which has been extremely appreciated. I only have the highest regards for Pete and his staff. I would recommend them to anyone looking to revamp or start a direct mail program.

Paul, Criminal Defense, Bankruptcy, and Social Security Attorney

The Acumen program has become a trusted and integral part of my business. Getting started was easy. I told them what jurisdictions I was interested in and they helped me format my template letters. I get regular reporting and know they’re a phone call away if I ever want to make changes. From there it has run on “auto-pilot” generating a steady stream of calls to my business. I know they are keeping things running for me which provides peace of mind. I’d recommend them to anyone considering a direct mail strategy.

Chris, Criminal Defense Attorney


Contact us for a free strategy session to improve your law firm’s online presence and optimize for lead generation.