Local SEO
Learn About Our Local SEO Services
When it comes to Search Engine Optimization (SEO) for your law firm, there are many aspects of the process that have been tested and proven to be effective for achieving a top ranking on the search engine results pages (SERPs). One aspect that is not often discussed with SEO in general is the importance of ranking higher than your competition on a local level. This is known as local SEO, and it is just as important as most other elements of the SEO process. Sound interesting? Contact us today to learn more.
Local SEO is what ensures that potential clients looking for a law firm with your expertise will find you if your firm is in their area. Just like the above plumber example, a potential client will not contact you if they don’t know that you are available in the state or city in which they live. At Acumen Legal Marketing, we specialize in one client per area so rest assured knowing we are not working for your competition.
What Is Local SEO?
While it may be impressive to be able to say that your law firm ranks nationally on search engines for certain keywords, it doesn’t necessarily mean that you are benefiting from that high ranking. If you are a firm that practices bankruptcy law in Texas, a potential client in Florida would not be helped if they called you and you would not be able to take their business. Local SEO helps to prevent issues like that.
You probably have quite a bit of competition in your local area, so it is important that you focus on ranking higher than them in local searches. Is your firm able to be located on Google Maps? Have you completed the Google My Business profile? Do search engines and local clients know that you are available and ready to provide exceptional legal services in the local vicinity? If not, your competition may be getting the clients that you are fighting for.
The Importance of your Google Business Profile
Google Business Profile is a great tool for business owners to manage their online presence across all of Google’s platforms, and it’s completely free. Google Search, Mobile Search, Local Search, and Google Maps will all be affected when you create, verify, and edit your business listing on Google. When a potential client is interested in finding out where you are located, what your business hours are, or what your phone number is, they can easily do so if your GBP page is updated.
GBP is also essential when it comes to SEO and local SEO because those businesses who have verified their GBP listing are more likely to end up in Google’s “three-pack” of results which are listed with a map above the organic search results. Being featured in that three-pack is vital in having an advantage over your competition. Even in broader searches, Google will still list the local three-pack before it displays national results.
Your Google Business Profile listing is critical when you want to compete in the online arena and also make sure your online presence is known. You can control your information and services, add more information such as accepted payments and photos, manage and respond to customer reviews, and even learn more about your customers by examining the extra analytics you get from the GBP listing.
Building Links for Your Law Firm Website
Search engines like Google are always interested in making sure that the websites they rank highest in their SERPs are reliable and trustworthy. There are a variety of ways, through the SEO process, that you can work to build trust with the search engines, but they take time and dedication. A great way to do so is through the process of backlinking and local citations. With the link building services at Acumen Legal Marketing, we will create and edit your listings across a network of relevant local directories and websites to improve your SEO and become more visible in local searches.
FREE Complete Guide to Law Firm SEO
Ready to learn from the pros? We’ve put all of our tried and true strategies into one ultimate guide that will help you understand law firm marketing:
- Local SEO
- Law Firm Web Design
- Structured Data
- Content Generation
- On-page SEO Optimization
- Local Search
- Analytics & Optimization
