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The Legal Marketing Blog

Stay up-to-date on the latest marketing strategies for attorneys from search engine optimization & website design, to content marketing, video marketing, and more. All our secrets revealed.

Website Analytics & Optimization Tools

There are a wealth of tools out there to analyze your website and content data. This is absolutely instrumental in developing your long term digital marketing plan, as you’re able to adapt your tactics based on what’s working, and utilize new features in local search or content marketing. Here are our top tools for website analytics and data analysis. Google

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Complete Guide to Law Firm Blogging

A website that is regularly updated with fresh content will rank higher and perform better than a website that serves as an online business card. Law firm blogging is important, but many firms don’t fully understand how to strategize their blog writing to generate high quality traffic that they can convert into leads.  A blog strategy should focus on deep-diving

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Omnipresence and legal marketing

What Does It Mean to Be Omnipresent? 

Omnipresence is the ability to be everywhere. Imagine the power of omnipresence in marketing. You will appear wherever your clients are as a constant reminder that you are there when they need you.  Your challenge is standing out from all the other firms out there. Omnipresence allows you to choose the best mediums to reach your clients and empower your

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Video Marketing for Lawyers - Acumen Legal Marketing

Top 5 Reasons to Use Video Marketing for Lawyers

Video marketing is a powerful tool for lawyers to begin developing a client relationship before they step foot in your door. As a lawyer, you have an authoritative presence that can become a powerful tool when marketing your law firm. One of your greatest skills is the power of persuasion, often through impressive oration. Video provides an opportunity to show

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Attorney blog tactics - Acumen Legal Marketing

Attorney Blog Tactics

It takes years of education to become an attorney, and experience is hard won in the courtroom. An attorney blog is one of the best ways to show your experience and depth of knowledge in your practice areas, and also a great way to attract potential clients.  Blogging not only builds your online authority, it ranks your website higher in

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Law Firm SEO - Acumen Legal Marketing

The Basics of Law Firm SEO

Law firm SEO—Search Engine Optimization—is the process of ensuring that your website and its content are optimized to rank in search engines like Google and Bing. SEO is a multi-faceted approach to your online presence that includes website design, structured data, on-page optimization, and content generation to rank your website for search terms related to your business. Search engine optimization

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