The Basics Of Landing Page Creation For Law Firms

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The Right Landing Page Can Dramatically Increase Conversions For Your Law Firm

When it comes to getting potential clients to contact your law firm, the importance of the landing page cannot be overstated. For your firm’s landing page to be effective, it must be continuously improved. Unfortunately, many law firms build their landing page and then sit back and wait for the conversions.

This is not how it works.

Studies have shown that landing pages that are continuously updated and improved display a 45% increase in leads. The tips below will help you improve your landing page and increase its lead-generating capacity.

Improving Your Landing Page’s Call To Action

The “call to action” is one of your firm’s strongest lead generating tools. This being the case, we recommend placing a call to action at the top and bottom of your page. Visitors who want to access your firm’s website just to get contact information will be able to quickly find the information they need at the top of the page.

Some visitors, on the other hand, will want to read through your landing page to see what your firm is about before deciding to contact you. Including a call to action at the bottom of your landing page will encourage those users to reach out to you. Your call to action should be simple, yet strong and prominent. Acumen Legal Marketing can help you create the perfect call to action.

Optimizing Your Landing Page’s Design

The design of your landing page also contributes to lead-generation. The design (graphics and color) should appeal to your target market. Studies in sensory marketing have shown that users of different demographics (age, gender, backgrounds) respond differently to a given color scheme. Your goal is to create a color scheme that leaves a positive impression among your target demographic. Acumen Legal Marketing can help you with landing page design. 

A/B Testing

It is hard to know how to improve a landing page without knowing what is working and what isn’t. That’s where A/B testing comes in handy. A/B testing lets you test different versions of your landing page so that you can see which version is generating more leads.

For instance, you could have an original version of your landing page, which we’ll call “Page A.” You could then design a version that has a different color scheme: “Page B.” A/B testing allows you to gauge whether Page B is truly an improvement over Page A. 

After deciding whether to stick with the changes or keep the original page, you can continue tweaking the page and testing it. We recommend testing for a month so that you can get a representative sample. A/B testing can help your firm with much more than landing pages. This service allows you to test:

  • Pay Per Click (PPC) Ads
  • Social Media Ads
  • Email Subject Lines

Consider Hiring a Legal Marketing Company

There are a lot of marketing companies out there, and many of them do great work. Attorneys have a lot more marketing rules and regulations to follow, however! Regular marketing tactics may either not work, or they may be restricted.

That’s why it’s important to hire a company like Acumen Legal Marketing, who specializes in legal marketing. We work only with attorneys and law firms, day in and day out. We understand what it means to get the right message in front of the right people, at the right time.

Interested in learning more? Submit a contact form above, or call (321) 392-6106.

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Acumen Legal Marketing 429 Fourth Ave. Suite 200 Pittsburgh, PA 15219

(412) 301-9657


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